Product Conceptual Design Based On Tacit Knowledge and Ontology

With the coming of knowledge economy era, The traditional product design knowledge can not fully meet the user’s demands for products. Improving the design quality of the product is the primary way to maximize the benefits, and the product conceptual design directly determines the quality of product design, The users’ tacit knowledge is the source of the product conceptual design, therefore, the application of product conceptual design based on the Users’ Tacit Knowledge was come up. On the premise of understanding the concept of the users’ tacit knowledge, we classify the product requirement From the perspective of the users’ demands, And using the method of thinking aloud and the method of communication to acquire tacit knowledge which is hidden in the users' mind, knowledge modeling of product conceptual design is based on the Ontology, and making the tacit knowledge which we acquired structural and explicit, and directly making the knowledge used in product conceptual design. Finally, this method is applied to product conceptual design of the multifunctional cleaning machine of small advertising paper, this method is proved feasible.